|NOTES FROM JIM WRIGHT|
The video was conceived after I got a solicitation call from Sony Nashville in regards to the band's new single "Hotel Key".
With everything going on at the time with the #MeToo movement, I was looking to send a small message of female empowerment. The idea was to put a twist on the classic "rock star/groupie" cliché with a little comedy thrown in.
For the story, we used local actors then added cameo appearances from the band members to round the story. The intention was to create a little movie.
The clip was shot at a motel in Murfreesboro, TN which is about 30 minutes outside of Nashville.
The tricky thing was timing as the band was in the middle of a tour at the time. We shot a split day with crew and talent arriving at noon and then wrapping close to midnight. This was done to ensure the lapse of time from night to morning as shown in the video.
In the end, the band, label and management were really happy with the outcome. Big thanks to OD for the opportunity and for willing to play along.